Privacy Policy for Rental Customers
[December 2024 - LATEST UPDATE] All APAC Countries
Hertz operates in multiple countries in the Asia Pacific Region (APAC), however it operates with different types of business areas such as: Franchise (In country Franchisees and Whole Country Franchise) and Referral Partner in some Countries which is separated from Hertz Corporation.
When renting with a Hertz Franchise or Referral Partner, please check their Privacy Policy for information about how they process your personal data.1. What data does Hertz Franchisee or Referral Partner collect from their customers?
At Hertz we collect customer personal data such as:
a) Contact details and basic personal information:
- First and Last Name
- Contact Information
- Email Address
b) Technological information (when visiting our Websites and Apps):
- IP Address
- Browser Type
- Operating System
- Mobile Device Identifiers
- Geolocation Data
- Specific websites you have visited
- Reservations, updates, purchases and other transactions on our websites
c) Vehicle Rental Information
- Payment Card Information
- Frequent Flyer Number
- Loyalty Program Details
- Pick-up Location
- Drop-off Location
- Preferences and Usage Information
- Fees/Costs Incurred
- Route information
d) Sensitive data:
We may collect certain Personal Data that constitutes sensitive data in some countries, such as data about (i) health conditions (for instance, if you ask us to accommodate a disability, such as checking if trunk space can fit a wheelchair, or if there is an accident and we need to work with insurance and claims management companies relating to any injury you may incur) or (ii) membership of a trade union (or similar organization) if you use a CDP Number that only members of that union or organization can use. Depending upon applicable local law, we may be unable to process such sensitive data without your consent.
2. Why does Hertz collect and use personal data from their customers?
Below we have set out the various purposes for which we process your Personal Data.
a) COPERATIONS AND SERVICES: For Product, Services, and other related activities, including billing and collection following a rental, or to communicate with you regarding (i) any reservation you initiate or rental transaction; (ii) your membership/status in one of our membership programs; or (iii) changes to the terms or features of any of our membership programs to which you belong.
b) OUR MARKETING: to provide you with marketing communications, special offers and promotions through a variety of means, including email, in accordance with applicable laws. Unsubscribe option is available, but transactional emails will keep be sent.
c) THIRD PARTY MARKETING: share with a sponsor or other third party who may provide you with special offers or promotions that may be of interest to you ('Third Party Providers'), where permitted. List of Third parties’ personal data is shared with.
d) PURPOSES RELATED TO OTHER THIRD PARTIES
3. How does Hertz collect personal data from our customers?
Hertz does collect personal data from different sources:
a) From our renters (customers): when our customers rent a vehicle with us, we receive the personal data they provide to enter into the rental agreement with [Franchisee or RP legal name]
b) From our Contract customers (where applicable): we provide services to our customers (not Hertz customers), sometimes they share with us some data from the renters to provide car rental services or car insurance replacement services (where applicable).
c) From our partners: we have partnerships with some third parties, such as hotels, airlines, banks, ... sometimes they share with us some data to provide you with certain discounts or promotions by using our services.
d) From our websites:
i. Cookies and Online Data Collection
We use cookies on our websites to store information in your computer or mobile device to improve your online experience. Cookies are small text files which let you navigate between pages efficiently, remember your preferences, help us understand how this website is performing and generally improve your browsing experience. Cookies can also help to ensure the advertising you see online is more relevant to you.
Generally, our cookies may perform the following functions:
| Essential cookies | Some cookies are essential for the operation of our websites. Without them you would not be able to navigate through the website and use some of its functions. Essential cookies ensure that the information you provide and the choices you make in relation to your rental vehicle are saved from page to page in the booking process. Because these cookies are essential, you cannot disable them on our websites. |
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ii. If you use our websites, we may process your Personal Data as follows: Aggregated or anonymized information:
We may share with other third parties aggregate or anonymized information about our website users, such as your use of this website or other websites, and the services provided on this website or other websites, as well as any rental, purchase, or utilization information.
iii. Links to third parties: Links to third parties:
We may provide links to third-party websites or may be linked to from third- party websites. Since we do not control third-party sites, and we are not responsible for any information you may provide while on such sites, we encourage you to read the privacy policies on those websites before providing applicable third parties with your information.
4. With whom do we share and disclose customer personal data?
PARTY COMPANIES We may share your personal information with third parties in the following circumstances:
i. To provide you with Services: We share your Personal Data among us, our agents, licensees and other companies to provide you with Services, including to:
- To make your rental car reservation including payment processing.
- Process and/or confirm your transactions.
- Provide you with enhanced vehicle rental services, for example, in connection with Hertz membership programs.
- To provide you with customer support.
- To settle and collect amounts due in connection with your vehicle rental and memberships.
- For customer satisfaction and market research purposes so that we can improve our services.
ii. Disclosure to companies you use: We also share your information with companies you use in connection with car rental, including:
- Your debit, credit or debit card provider and other companies that process your charges.
- Intermediaries you use, such as travel agencies, in relation to your car rental.
- Any operator of a membership program that rewards you for renting a vehicle from us, such as frequent flyer programs.
- Any sponsoring organization that pays part or all your rental costs (see Section 2d above)
iii. Safe and Lawful Uses: We may share and disclose your personal information for legal reasons that we believe are necessary or appropriate, including to:
- Comply with applicable laws, including laws outside of your country of residence.
- Process, handle or otherwise respond to claims for damages, including for personal injury and property damage.
- To comply with legal procedures
- Respond to requests from public or governmental authorities, including those outside your country of residence.
- Respond to requests from public or governmental authorities, including those outside your country of residence.
- Recover our vehicles or collect amounts due, for example with the help of collection agencies.
- Protect our operational processes and those of our branches.
- Protect our rights, our data, our safety or property and/or those of our affiliates, you or others.
- To take advantage of available remedies or limit the damages we suffer.
iv. Disclosure to Our Service Providers and Agents: We may use companies other than our service providers or agents to act on our behalf and to assist us in conducting our business and providing services to us under our direction. These services may include hosting certain websites or databases, operating 'apps' for us, on our social media network pages, conducting sweepstakes, contests and other promotions for us, sending marketing communications that Conducting data analysis and customer satisfaction surveys or another research. We will seek to require our service providers and agents to use reasonable standards of security to protect our personal information and to protect the personal information of our customers.
v. Disclosure for Corporate Transactions: We may disclose your personal information to third parties in connection with any proposed or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with bankruptcy or similar proceedings).
5. International Transfers
Some of the uses and disclosures mentioned in this Policy may involve the transfer of your Personal Data to various countries around the world that may have different levels of privacy protection than your country of residence or interaction with us, such as when you request rental services to be provided to you in a country outside of Brunei, Cambodia, China, Hong Kong, India, Indonesia, Korea, Laos, Malaysia, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam and United States of America where applicable and required.
Where transfer your Personal Data is necessary to provide rental services requested by you, the legal basis for the transfer is the contractual necessity of the transfer, and your Personal Data will be processed by the company providing the services you requested in accordance with applicable local law. Where we transfer the data to a company to process personal data following our instruction to enable us to provide our services, we will ensure that the required legal safeguards are in place for the transfer providing the recipient country the same level of protection than the exporting country ensuring the data is protected accordingly.
6. Your rights:
You have the right to request access to, review, and update your Personal Data covered by this Policy, and can request this by contacting us at the details set out in the “Contact Us” section below. While we will make reasonable efforts to accommodate your request, we also reserve the right to impose certain restrictions and requirements on such access requests, if allowed or required by applicable laws. If you are a member of one of our membership or rewards programs, you may update the information in your member profile by logging into your applicable member profile.
You also have privacy and data protection rights which might vary per country.
EUROPEAN UNION 'EU' RESIDENTS EU residents have the right to: (a) request rectification of your Personal Data; (b) object to the processing of your Personal Data for direct marketing purposes; (c) object to the processing of your Personal Data (including profiling) where our legal basis for processing your Personal Data is where such processing is necessary for our legitimate interests; (d) request erasure of your Personal Data; (e) request restriction of your Personal Data; (f) exercise your right to data portability; and (g) object to automated decision making (including profiling). In addition, where we process the Personal Data of EU residents on the basis of their consent as mentioned in this Privacy Policy, they can withdraw that consent at any time.
You can make a request to us to exercise any of these rights by contacting Us at the at the details set out in Contact Us' section below.
CALIFORNIA RESIDENTS California's 'Shine the Light' law - Civil Code section 1798.82 - permits residents of California to opt-out of disclosure of Personal Data to third parties for their direct marketing purposes. You may choose to opt-out of the sharing of your Personal Data with third parties for marketing purposes at any time by submitting a request in writing to Our contact address below. Please note that this opt-out does not prohibit disclosure made for non-marketing purposes. California law also permits residents of California to request and obtain from Us once per calendar year, free of charge, a list of (i) the third parties (if any) to which Personal Data was disclosed for their direct marketing purposes in the prior calendar year and (ii) the categories of Personal Data disclosed to those third parties.
Under the California Consumer Privacy Act (“CCPA”), you have the following rights:
the right to access your Personal Information and request certain Personal Information We have collected about you in the preceding 12 months including (a) the categories of Personal Information collected about you; (b) the categories of sources providing that Personal Information; (c) the categories of third parties with whom We have shared that Personal Information; and (d) the business purpose for collecting that Personal Information; and (e) the specific pieces of Personal Information we collect, use, disclose, and sell. You may make such a request up to twice in a 12-month span;
the right to request we delete your Personal Information no longer necessary to fulfil our legal obligations or protect Our legal rights;
the right to opt out of the “Sale” of your Personal Information We have collected. If you exercise that right, please note that pursuant to the CCPA We may have to subsequently inform you that you need to opt-in if the sale of your Personal Information is required to complete a transaction you have initiated. If opting-in is required, We will provide you with the necessary instructions;
and
the right not to receive discriminatory treatment for the exercise of your rights under CCPA.
To make a request click here or call 888-777-5870. The link will take you to an interactive webform that you can complete and submit to make a request for information that We will then verify; if you use the telephone number, you will be guided through a process that will allow you to submit a verifiable request. Before completing your request, we may need to verify your identity or the identity of your authorized representative. Please note that there are circumstances in which We may not be able to comply with your request pursuant to the CCPA, including when We cannot verify your request and/or when there is a conflict with Our own obligations to comply with other legal or regulatory requirements. We will notify you following submission of your request if this is the case.
Click here for the California Privacy Policy for more information.
7. In addition, where we process your Personal Data on the basis of your consent, you can withdraw that consent at any time. Data Security
Some data may leave the renter’s country of origin, in these cases it is important to note that [Franchisee or Referral Partner Legal name] maintains reasonable physical, electronic, and procedural safeguards to protect personally identifiable data about the customer from loss, misuse and unauthorized access, disclosure, alteration, and destruction. As part of those precautions, [Franchisee or Referral Partner Legal name] seeks to protect personally identifiable data about customer through technologies designed to safeguard the data during its transmission.
Access to personally identifiable customer data is restricted to those employees that [Franchisee or Referral Partner Legal name] If an employee misuses personally identifiable customer data is treated as a serious offense for which disciplinary action may be taken.
(a) CONTACT US : We do business in many countries and aim to comply with the privacy laws applicable to the Personal Data we collect and use. For our cross- border processing activities, we have designated, the Franchisee or Referral Partner Customer Care Service, however, it might sometimes include Customer Care Hertz’s Service located in Fiji, South Korea, China and Japan due to the provision of the Services. Should you have a concern or complaint about our handling of your Personal Data, you may contact us directly via the methods described below. We will work to respond and resolve your complaints in an expeditious manner. You also have the right to lodge a complaint with a competent data protection supervisory authority in your jurisdiction.
Please contact us via by emailing apacprivacy@hertz.com.
For any other questions regarding Customer Support, please contact us by:
(b) CHANGES: We reserve the right to change this Policy at any time for any reason by posting revisions on this webpage or on applicable apps or other sites. Such changes will be effective upon posting but will not apply retroactively. Whenever we make a material change, we will note the date of such update in the introductory page above and post a note on the home page of our applicable websites.
Disclaimer : these links are included just for reference - it only applies to Hertz Corporation in Australia and New Zealand: